Navigating the World of Online Lead Generation vs. Online Sales
When businesses talk about “digital marketing,” the terms lead generation and sales often get thrown around as if they’re the same thing. At ZPM, we know they’re connected, but they are not interchangeable. Understanding the difference is the first step to building campaigns that don’t just
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Performance Marketing in 2025: AI is Changing the Game, But Not All That Glitters is Gold
Performance marketing is moving fast. AI is automating what used to take teams weeks, and platforms are promising “done-for-you” campaigns with the click of a button. Sounds exciting, but here’s the truth: it’s not just about speed or volume. It’s about results. At ZPM, we’ve always
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